Laura Kradas is a fertility support strategist and founder of Rooted In Fertility, offering informed, compassionate guidance to individuals and families navigating fertility journeys. She supports people at all stages—including those trying to conceive, undergoing assisted reproduction, building families as parents by choice, using donors or surrogacy, or moving through uncertainty, loss, and complex decision-making.

Laura works with clients of all backgrounds and family structures, and brings particular experience supporting LGBTQ+ families, BiPOC clients, and single parents by choice. Her approach centers educationon, advocacy, and emotional steadiness—helping clients feel less overwhelmed and more confident in a system that often feels opaque and isolating.

Laura holds a Master of Public Administration (MPA) and is a National Urban Fellow, bringing a systems-level understanding of healthcare, policy, and equity into her fertility work. She previously worked with the Houston Health Department, contributing to efforts aimed at reducing the maternal death rate. This background informs how she supports clients today—especially those navigating medical risk, institutional barriers, or uneven access to care.

What sets Laura apart is her ability to translate medical and policy information into clear, usable understanding while holding space for the emotional realities of birth and even more bith after fertility care. Having grown up around her father’s work in the NICU, she developed an early respect for evidence-based medicine and collaborative care. 

Laura supports both clients and their partners (when applicable), recognizing that fertility journeys affect relationships, identities, and futures—not just bodies. Through Rooted In Fertility, she offers care that is thoughtful, affirming, and grounded—supporting clients with clarity, agency, and compassion as they move toward building their families.